What’s the best podcast interview you have ever listened to?
Over 300+ responses were shared across LinkedIn and Twitter. I then worked with Alex Lieberman to curate the responses into a single spreadsheet! Check it out!!
Your Guide to Better Email Nurtures
Don’t fall into this email trap.
From Product to Marketing and Sales, it's common to see different teams send emails to the same Lead at overlapping times.
This disorganization convolutes the CTA and often overwhelms the Lead – Kyle calls this conundrum Email Entropy.
A better approach is to cater emails to a specific audience. That way, once a segment of leads meet certain criteria or take specific actions, they enter the email flow.
Each team's email flow then cascades one after another to avoid bombarding a Lead with emails.
Kyle @ Growth Unhinged growth
Starting Users with Premium Trials can Boost Conversion
Want to increase free to paid conversion by 10 – 40%? Don’t offer a free tier. Do this one thing instead.
Offering a free tier (also known as a freemium model) is a common way to hook users onto your product. While this method helps to grow net self-service users, it doesn’t always yield a high conversion rate to a paid tier.
Instead, Elena Verna, preaches Reverse Trial. And for good reason - she has found it converts at a higher rate than a freemium model.
By hooking users on the premium features of your product during the trial period, you create a sense of missing out if they don't pay.
Elena @ CXL growth
What SEO Keywords Convert the Highest? (2023 Analysis)
Spend your SEO budget on where it matters most.
There are typically three categories of high buying-intent keywords – 1) Category Keywords, 2) Comparison and Alternative Keywords, and 3) Jobs To Be Done Keywords.
But these keywords are not all created equal. A study of 95 articles that received over 123,000 organic page views found that Alternative and Competitor keywords convert at the highest rate.
Because these keywords target an audiences that's already exploring options in your industry, they help to convert true intent into your sales funnel.
Meg @ Grow and Convert marketing
How to Create Sales Collaterals That Convert
Let’s talk Sales Enablement.
Here’s an interesting fact – a survey by the Demand Gen Report showed that 52% of B2B buyers are more inclined to share pieces of content packed with stats and quick-hitting facts.
Crazy! Here’s my two sense. Tailor your sales collateral to be fact-rich, interactive, and insightful, catering to the needs and preferences of your audience at different stages of the buyer’s journey.
This approach increases the likelihood of your content being shared by prospects and enhances brand credibility.
Highspot @ Highspot sales
I acquired a newsletter! And I’m rolling it up under the SaaS Weekly brand.
Why you ask? Here’s the strategy behind it. Plus, my vision for this publication.
Ian @ SaaS Weekly saas
Content-Driven Growth – Advice From Hubspot, Ahrefs, Intercom, Slidebean, And Webflow
A timeless classic from Lenny's Newsletter.
This deep dive explores how some of the top SaaS companies use content as a key lever for growth. There are five ways to do this, but my top pick is using 'Editorially generated SEO-optimized' content to grow.
Popularized by companies like HubSpot and Slidebean, in this approach, employees or contractors create content with the goal of ranking higher for specific keywords.
Here’s one keytakeaway to get started. Start with a focused approach on one media channel, aim for excellence, and gradually expand. Be aware of the broad competition for audience attention, and strive to create outstanding content that serves clear, aligned goals.
Lenny @ Lenny's Newsletter growth
How Atlassian Grows
There is a ton of information packed within this article. To help make it digestable, I highlighted one strategy that I found the most impactful.
Atlassian's used channel partnerships for global expansion and enterprise customer base growth.
Instead of an internal sales force, Atlassian built a global network of resale partners for better market penetration and local representation.
These partners help to manage local sales, support, and on-site client meetings, simplifying international expansion.
The benefit? Over 500 worldwide partners, helping to create a strong marketing and local presence without direct involvement.
This GTM strategy highlights the flywheel effect of combining self-serve models, content marketing, and channel partnerships.
Jaryd @ How They Grow growth
The Power of Comparison Pages in SaaS [The Ultimate Guide]
A not so secret, secret to increase your SEO ranking.
Competitive pages offer B2B SaaS companies a way to appear above the fold and control the narrative against competitors.
But this isn’t a silver bullet for all your lead gen woes, building out comparision pages requires a thoughtful approach and a long-term horizon. Here are some common components to include as you build your pages. 1) Use comparison tables, 2) Include social proof, 3) Address FAQs.
Ethan @ Foundation marketing
The New Playbook for Pipeline Generation is Emerging
New year, new playbook. Gone are the days of solely relying on tried and true tactics. With GenAI emerging for marketers and sales teams, filling your pipeline got a lot more crowded.
Here are 14 predictions for evolving B2B SaaS GTM strategies in 2024. I highlighted three of my top picks below.
1) We are seeing an increase in personalization at scale and end of traditional cold emailing.
2) An increased use of automation in outbound sales, replacing SDR teams.
3) Plus, more and more adoption of community flywheels and influencers as key GTM strategies.
Brendan @ The Signal sales
I wish I had known this one lesson before I started a SaaS company – it would have changed everything
Hindsight is always 20/20. But since we’re in 2024, I’m spending a fourth of my time looking back before moving forward. Here’s a lesson I learned and what I would do differently.
Ian @ SaaS Weekly saas
Community Power – Apollo and Canva’s Winning Strategies
Picture this…an army of marketers all promoting your brand and product. The best part? They aren’t on your payroll.
Companies like Apollo and Canva use Community as a growth engine to fill the top-of-funnel.
By creating a flywheel that converts awareness into loyalty and advocacy, customer endorsements become digital assets attract new users in the market. To follow their strategy, start by building a Slack channel or a public forum to facilitate conversations between customers and prospects.
RevGenius growth
How to Build a $4.5m Revenue Company with 0 Full Time Employees
Not your traditional SaaS growth story.
Sitting at just three full-time employees, the founding team of GeenPal grew the biz to $4.5M in revenue. Here’s how they did it.
Deferring to freelancers and contractors for specific tasks, the company leveraged the gig economy to keep cash tight. But more importantly, the team focused on reliable tactics to gain traction instead of using unpredictable ‘growth hacks.’
One of those tactics was dominating organic SEO in their niche by targeting vertical and geographic-specific search terms.
Nathan @ B2B SaaS Blog growth
Content Repurposing Strategy – 180k to 1.2M Followers
Take a page out of this marketing playbook.
This creator went from producing seven pieces of content per week to 80 pieces per week. The secret wasn’t to increase the output but to expand the checklist of how he repurposes existing content.
For B2B SaaS companies, building a content distribution strategy is often an afterthought. But to scale your efforts, take your existing blogs or videos and convert them into several social posts and short-form snippets to extend the shelf life of your assets.
Tim @ Copyblogger marketing
Learning From Your Losses
Does your team have a deal postmortem?
Defining your ICP is an exercise of reviewing losses and analyzing wins. There is a lot of learning that comes out of reviewing why your team lost a specific deal. Was it timing or a technical gap?
To build a system to capture these learnings, set up your CRM with loss reason codes and additional context fields that AEs are required to fill in. Then, have the sales team and other stakeholders (e.g., the product team) review the deal live to surface any changes that are needed in the sales process.