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Are SaaS companies still buying media businesses in 2024?

Over the past few years, there have been a handful of examples where SaaS companies either acquired or launched a media arm.
• HubSpot acquired The Hustle
• Pendo.io acquired Mind the Product
• Salesforce launched Salesforce+
• Crossbeam launched Insider

Although I haven’t seen any activity recently, I’m still bullish on the strategy. In this post, I explain why.

Ian Ito @ SaaS Weekly growth

The State of SaaS Pricing

Let's cut to the chase…Pricing and packaging don't often get the spotlight as key growth levers. But here are three insights to help shift that perception.

1) The pure usage-based pricing model is taking a backseat.
The trend is tilting towards hybrid models that mix the best of both worlds – subscription stability with usage flexibility.

2) Creative pricing strategies are breaking the mold.
From GitHub’s usage incentives within subscriptions and Intercom's success-based fees, companies are aligning their pricing with how customers see value in your product.

3) Jumping on the usage-based (UBP) bandwagon can backfire.
UBP is not a silver bullet. Not every SaaS product fits the UBP mold, and recognizing this can save you from a strategy that misfires.

Kyle Poyar @ Growth Unhinged growth

How Product-Led Companies Can Fuel Growth With Pricing And Packaging Optimization

How Product-Led Companies Can Fuel Growth With Pricing And Packaging Optimization.

For PLG-first companies, it’s not just about what you charge – it’s about who you're charging and how you’re doing it.

As a result, aligning your offerings with your target market and go-to-market strategy plays an important role in driving growth.

To nail your pricing strategy, follow this three-step motion.
1) Zero in on your target audience segments
2) Pinpoint what really drives value for each segment
3) Tailor your packaging to spotlight that value

Dan Balcauski @ ProductLed growth

The 7 Key Steps Of B2B SaaS ABM

BAM! This is what your boss will say if you close a deal with a new ABM strategy (probably not, unfortunately).

But to spell out the strategy correctly (pun intended), ABM is a go-to-market strategy that focuses on a clearly defined set of target accounts within your market.

By starting with the account first, sales and marketing teams can craft highly personalized cadences that encompass a variety of data points.

This article walks you through 7 Key Steps that will help impress both your boss and your prospects with a new ABM strategy.

Yusuf Mahmoud @ Kalungi marketing

How To Build An SEO Roadmap In 7 Steps (Template Included)

Everyone knows that SEO plays an important part in acquiring customers efficiently, but where do companies start and how do they keep track of their initiatives?

The answer – creating an SEO roadmap. An SEO roadmap helps marketing teams align on the right priorities, effectively allocate resources, and generate buy-in for long-term strategies.

This article walks you through the seven steps to create your own SEO roadmap and offers templates to help guide you.

Jamie Grant @ Ahrefs marketing

5 Real Growth Hacking Strategies for SaaS Companies

Haters gonna hate and hackers gonna hack. (I think those are TSwift lyrics, but don’t quote me on that.)

Regardless if you hate growth hacks or not, there’s no denying this one truth: scaling comes from achieving outsized impact relative to cost and effort.

What’s important is the principle behind growth hacking: using low-cost, scrappy strategies to gain traction. It’s the small, consistent steps that form the building blocks for exponential growth.

Here are five growth hacks to try today.

1. Engage in the right communities (think Subreddits)

2. Give away a ton of value for free (think reverse trials/ self-service motion)

3. Add comments on videos and social posts (leverage other people's audience)

4. Provide in-depth supportive content (be seen as the go-to guide for resources)

5. Scale your SEO content engines with AI (leverage ChatGPT to help draft SEO articles)

Ethan Crump @ Foundation growht

Leah's Product & Growth team Guide

Team structure is an overlooked growth lever that can drive business outcomes.

When it comes to GTM motions, strategies and tactics get most of the attention, but it’s the players and the formation on the field that get products to the goal line.

Take Growth teams as an example. Leah suggests building tight “tiger teams” where product managers, engineers, and designers work closely together in a pod. This formation ensures all aspects of product development are aligned and efficient.

Then, add product marketing into the mix to create a seamless launch motion.

Leah Tharin @ Growth Search growth

Should We Replace BDRs with Product Advocates?

Here’s a hot take that’s sure to get your sales team heated.

Instead of building a traditional BDR and SDR team, hire technical people as Product Advocats and have them nurture prospects

Inspired by the RevOps lead at Vercel, junior developers can be great pipeline generators. Here’s why.

Your prospects are not looking for another sales email; they are looking to solve their problem.

Product Advocates are in a great position to guide your buyers. This team speaks the same language and at the same technical level. They can also provide resources, qualify prospects, and route them to the right CTA (self-serve or sales).

Carilu Dietrich @ Hypergrowth Leadership sales

How To Build An Effective B2B Enterprise SaaS Marketing Strategy For Extended Buying Cycles

An effective marketing strategy caters to every stage of the buying journey.

At any given point, your buyers fall under one of these categories.

• Problem Unaware

• Problem Aware

• Solution Aware

• Product Aware

And different marketing plays are better suited to help guide each bucket of buyers. For example, webinars and templates cater to buyers who are problem-aware, while scorecards and comparison pages benefit the solution-aware.

Here’s a tip, create a multi-media strategy that uses different content assets and information topics to help your audience progress through the buying journey.

Mike Smith @ Powered By Search marketing

No more growth hacks please

Growth hacking is not a silver bullet to generating predictable pipeline. Do these things instead.

👉 Prioritize strategic marketing channels – identify and focus on the most effective GTM channels (like inbound marketing or paid digital) that align with your target audience and business strengths.

👉 Experiment Wisely: Allocate a small portion of resources (10%-20%) to experimentation while focusing the majority on proven, predictable growth strategies.

👉 Holistic Approach to Growth: Balance strategic planning with tactical execution, ensuring that every marketing effort is part of a coherent growth model rather than isolated attempts.

Maja Voje @ GTM Strategist growth

Programmatic SEO Case Study — How UserPilot Scaled To 100K Visitors In 10 Months

Hot take. Creating systematic workflows has a higher impact on growth in the long-run than big-strategy-plays. Growth strategies are useless unelss you have the ability to execute them.

Take UserPilot for an example. The company boosted its website traffic by scaling content production from 4 to 40 blog posts per month, using programmatic SEO and efficient content operations. Here’s how.

👉 Scale content production – increase the content volume while maintaining quality by using templates and focusing on specific content clusters.

👉 Leverage programmatic SEO – leverage SEO tools and techniques to automate parts of the content creation process, focusing on keywords that match customer pain points and competitive products.

👉 Systemize content operations – develop standard operating procedures (SOPs) and assign different writers to different content clusters to avoid reliance on individual contributors and ensure consistent content quality and output.

Ben Goodey @ HOW THE F*CK growth

Your guide to quick wins in SaaS marketing

Everyone loves quick wins – just ask my boss.

Quick wins are low-effort, high-impact tactics that yield immediate and measurable results. In marketing, there are three ways to do this.

👉 Leverage social proof on your website – showcase your customer’s logos at the top of the fold to strengthen credibility and trust with new prospects.

👉 Create exclusivity and engagement with events – instead of letting anyone sign up for an event, have users apply to attend to create a feeling like they need to earn their spot.

👉 Start a review-generation competition – enourage your customers to leave reviews on sites like G2 by offering customers guaranteed rewards per review.

Kyle Poyar @ Growth Unhinged marketing

10 Content Distribution Ideas to Help Drive Growth in 2024

Create once, distribute forever.

A content distribution strategy helps marketers extend the shelf life of their content by enhancing its visibility and engagement. Here are a few ideas to get you started.

👉 Share images from assets on LinkedIn – post image carousels of graphs, screenshots, and infographics from long-form content to your social platforms.

👉 Engage in relevant communities – actively participate in relevant online communities, such as Reddit, to establish authority and drive traffic.

👉 Start a review-generation competition – leverage paid advertising on platforms like Instagram to reach specific demographics, increasing the visibility of key content assets.

Ethan Crump @ Foundation Marketing marketing

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