Community led GTM or Not?
First 1,000 Community Members
unknown @ community.inc
Community for B2B Startups: Ben Lang
Akash @ akashbajwa.substack.com
Humor for Growth: The Strategy You’re Missing
Tom @ Growth Search
The most effective growth marketing channels for startups
November @ abmatic.ai
Take Two: Eight Hard-Earned Lessons from Repeat Founders on Starting Over Again
First @ First Round Review
The Top SaaS Reads of Q1 2024
Here's a review of the most clicked-on articles from the SaaS Weekly roundups!
Go-to-market efficiencies were top of mind for readers. From wedge marketing to partnership plays, and writing high-converting email flows, the focus was finding levers to pull to drive scalable pipeline creation.
Discover the top seven reads in the latest roundup of roundups.
Ian @ SaaS Weekly saas
Pinecone’s journey from seed to 10,000 sign-ups per day
Pinecone’s user growth is one for the history books. The company achieved an impressive 10,000 daily sign-ups in under three years. Here are three growth strategies to learn from.
👉 Prioritize Educational Content Over Promotion. Instead of just promoting your product, create content that educates your target audience about topics related to your product.
Although people weren't directly searching for Pinecone, the company wrote content around vector search topics to increase visibility.
👉 Hire from Your Target Audience for Authentic Advocacy. Genuine advocacy comes from those who deeply understand your product and its users.
Pinecone's decision to hire former engineers ensured their content resonated with their core audience: developers.
👉 Prioritize Immediate User Experience.Ensure that within the initial 15 minutes, users face minimal friction, or you risk losing them.
Pinecone designed its onboarding processes and product interfaces to be intuitive, providing immediate value and insights to the user.
Kyle @ OpenView growth
JumpCloud’s Growth Story From 0 To $2.6B
When going toe-to-toe against industry incumbents, honing in on your company’s core values can give you a leg-up when winning over customers. For JumpCloud, that meant crafting its go-to-market motion around transparent product pillars that resonated with its target audience.
Guided by the company’s 'Freedom and Openness' principle, JumpCloud launched with a freemium model that was truly ungated, which helped the company build trust with users. As the JumpCloud scaled, the company combined its PLG motion with a sales-assisted strategy that allowed customers to access support and sales demos throughout their evaluation journey.
Kyle @ Openview Labs growth
How Potion Gained 100 Paying Customers Before Launching a Product
Here's how to launch a product and get your first 100-paying customers within a month.
👉 Tweet about your startup's journey before the product is released. Start by sharing ideas, decisions, and setbacks as a way to build an engaged community.
👉 Use your audience on one platform to build engagement on others. Before posting on ProductHunt, share that you are doing an upcoming launch. And once you're live, share the post so others can engage with it.
Ian @ SaaS Weekly marketing
How Zapier Automates Growth
Zapier's journey demonstrates that hefty funding isn't the only path to success for SaaS companies. Instead, a lean and smart approach can lead to significant growth.
Take their SEO strategy for example, Zapier cleverly mixed programmatically generated landing pages with authentic human-crafted content. This not only drew in early traffic but also established a solid base for brand recognition.
Jaryd @ How They Grow marketing
When scaling goes wrong
Scaling too fast is a common pitfall for venture-back startups – over-extending resources can shorten your runway. Here's Mark Roberge's blueprint to thrive past $10M ARR.
👉 Avoid Premature Scaling – Don't rush. Scale with demand and infrastructure that backs up your team’s growth.
👉 Implement Paced Hiring – Gradually add sales reps in response to solid performance and market demand.
👉 Realign Commission Structures – Boost long-term growth by incentivizing retention and expansion, not just new sales.
Toni @ Revenue Letter founder
The Top SaaS Reads of Q1 2024
Here's a review of the most clicked-on articles from the SaaS Weekly roundups!
Go-to-market efficiencies were top of mind for readers. From wedge marketing to partnership plays, and writing high-converting email flows, the focus was finding levers to pull to drive scalable pipeline creation.
Discover the top seven reads in the latest roundup of roundups.
Ian @ SaaS Weekly saas
1-2-3 – Clay's GTM Creator Playbook
Enabling creators to build community is the recipe for an organic growth flywheel. A great example of this is Clay's growth motion.
Here's the breakdown.
👉 Creators Program – empowering thought leaders to create better content about Clay through tools and materials (plus it's a lever for UGC to drive awareness).
👉 Experts Program – think of this as a partner program meshed with a premier marketplace, where third-party service providers implement and onboard Clay customers.
👉 Templates Infrastructure – Building a template-hub where Clay users can share pre-built tables, helping new users to see quicker time to value.
Jared @ The Collab growth
Reverse Engineering Your Way to $100,000,000+
The legend himself, Jason Lemkin - founder of SaaStr, reveals the secrets to building a $100M business. While there is a ton to unpack in this podcast episode, look out for these rules and how they can apply to your business.
Here are my top three highlights.
👉 $400K Revenue per Employee – Set this as the new minimum to ensure efficiency and profitability.
👉 Multi-Product Strategy – Expand beyond a single offering – your second product should outperform the first.
👉 International Revenue – Target at least 30% of your total revenue from global markets.