Programmatic SEO
You need to cost-effectively acquire customers, but writing editorial content is slow, expensive and hard to scale. Programmatic SEO helps you build thousands of pages for high-intent, low-volume keywords in an efficient manner.
From idea to validation in 24 hours
My goal here is to share an approach I recommend if you’re looking to quickly validate demand and viability for a product. Let me answer some questions first: Is it foolproof? -> No. What if I need more than 24 hours to do the steps? -> That’s OK. But if you need more than a couple weeks you may have a problem. Will I validate demand with this method? -> No. You will most likely invalidate demand. But at least you’l move on more quickly.
tomjacquesson product
Activation Velocity: Why time-to-value wasn’t enough to measure user onboarding at Shopify
Within weeks of joining Shopify, I was asked to lead the user onboarding function. During this time, I was handed a KPI for the team to focus on: time-to-value. I came to learn that time-to-value is pretty ubiquitous in the onboarding world. My problem is that time-to-value is the wrong KPI to monitor. We were missing targets, and it didn’t help me understand why.
Adam @ productled onboarding
Today’s Generation-Defining Stats
In 1994, Jeff Bezos famously spotted a stat that made him leave his high-paying PE job to start Amazon: 💡 The Internet was growing 2300% per year. What are the generation-defining stats of today?
stephsmithio data
The expert’s mind
Every business, at some point, will experience a marketing rut, where growing demand for your products OR services becomes a struggle. In B2B, marketing ruts are inevitable. There is a finite number of ways you can grow demand for your business. When you hit that point, there are two possibilities: 1. You’ve truly hit a point of saturation. New growth will need big company swings - launching new products, M&A, new go-to markets, and 2. You’re suffering from an ‘experts mind’ and are blocked by your own experiences.
kieranflanagan growth
Set “Non-Goals” and Build a Product Strategy Stack
The corporate landscape is littered with jargon that’s all but lost its meaning from overuse — think “net-new,” “low-hanging fruit” or “boil the ocean.” Right alongside this graveyard of oft-repeated business speak? Strategy. Sit in on a strategy meeting, and you might find yourself debating the company’s overarching mission, the goals with a new product launch, the metrics that are worth tracking, or a multi-year roadmap. The problem is that strategy has been stretched so thin to encompass any reference to long or short-term goal-setting.
firstround product
How Your SaaS Setup Fee Can Fund Business Growth
Bootstrapped and need to increase revenue? Or need a quick injection of cash to scale your SaaS? Here’s an interesting way to get your CLIENTS to fund your growth… It’s not anything new… But it’s massively under-utilized. If you haven’t already implemented a setup fee, you should consider it! But fair warning… Do this wrong and it can backfire.
danmartell growth
How to develop product sense
Product sense is not only one of the most important PM skills—it’s also the most vague. And it’s often the hardest to learn. Product sense is the skill of consistently being able to craft products (or make changes to existing products) that have the intended impact on their users. Product sense relies on (1) empathy to discover meaningful user needs and (2) creativity to come up with solutions that effectively address those needs.
Ryan @ lennysnewsletter growth
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS
Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of the old content marketing playbook requires modification. Knowledge barriers are higher. There are fewer keywords to target, and those keywords have a fraction of the volume other industries enjoy.
Ryan @ animalz growth
3 Ways Marketing and Product Teams Can Improve Collaboration
A product without customers is just a project. Customers without a meaningful product are just an unhappy audience. We’ve seen the evolution of this relationship over the past two few decades. Yet the relationship between product and marketing is surprisingly contentious because it’s a direct reflection of where power is held in an organization.
reforge growth
What I learned running a SaaS for a year
This time last year, I showed the internet a little prototype uptime checker I built using Next.js as the frontend, with services running on AWS Lambda. I gave myself one week to put it together. My trick for launching into 200 competitors providing the “same” service and still getting customers? I work two hours a day, every weekday, I focus particularly on features that solve customer pain, and I’m ruthlessly iterative.
Max @ onlineornot product
We analyzed 150+ onboarding experiences. Here are the best user onboarding examples.
Most product-led businesses focus on signup conversion. But if you do the math, optimizing the user onboarding process is much more impactful to your company’s growth. That’s why we set out to analyze more than 150+ user onboarding experiences. We looked at emails. We looked at product tours. We looked at social proof. Guess what? The world’s best product-led companies share some common user onboarding traits.
productled onboarding
To start a community, create a surround system
I was speaking to someone recently who has had a few stop-start situations with their community — as in they are super passionate about getting the community off the ground but hadn’t quite found a way to get consistent traction. I asked myself what would I do in that situation. What came to mind was to recommend they surround themselves intentionally and entirely with their people. Starting anything is hard, and unfortunately, there are no exceptions for communities.
rosie.land community
Nailing Your Platform Go-to-Market
Not all SaaS products have to be platforms. There are countless definitions swirling around about what it means to be a platform and endless discussions on what the best practices for going to market entail. What about the basics—the foundation of your platform? If you don’t know where you’re starting from and what solution you’re providing, it’s nearly impossible to navigate a successful launch.
Meg @ openviewpartners product
How Calm Business Is Using Content & SEO To Win In B2B
Calm recently launched ‘Calm for Business’ which is a workplace mental health offering. It’s new to the content marketing world but are making some amazing strides. In just a few months, they have been able to lay a great foundation for what their content marketing footprint will look like. These assets are linkable, referenceable, downloadable, shareable and some are even bookmarkable.