No matter if you’re on the founder’s or investor’s side of the table, startups look a lot like poker and involve big gambles. There’s also a series of small decisions that need to be made at a lightning-fast pace — and a need to keep close tabs on your competitors, while not getting knocked off your own game.
I’ve created this resource which lists over 500+ tools for Growth Marketers & SaaS Founders across 39 different channel categories. Many of these have helped me over the years when it comes to growth and marketing for startups I advise/consult with, as well as heading up growth for startups. Many are also useful for side projects I work on too.
Before we go into tips to create good copywriting, we should always make sure that our audience is getting value out of our content by solving their problem. Then you take the help of different human emotions to sell your product.
At the heart of SaaS SEO, your goal is to bring the right person to the right page at the right time. But in the fast-paced world of a SaaS start-up, there are so many moving parts that sometimes the critical elements of a proper SEO strategy get overlooked. SEO needs something to be optimized – and that is content. But if your SaaS content strategy revolves exclusively around your product’s features and benefits, you’ve left yourself with a very limited scope of what SEO can do for you.
Users are trying to solve a problem. Can they solve the problem with the current user experience? Why not? Have you identified where on their journey they are getting stuck? If you haven’t, start there.
I spent almost 3 years on the Facebook Marketplace Growth team. I helped to grow Facebook Buy and Sell Groups, contributed to growth of C2C Shipped transactions by 10x in less than 6 months, and led a team that increased young adults engagement on Marketplace and on Facebook App. How did we do that?
Standups are standard-operating-procedure for most startups. They’re standard issue, a commonplace. I can’t speak for others, but plenty of times in my past I’d look at my calendar from the day prior and toss out a bunch of random things to sound busy. It was a waste of my time, and certainly everyone else’s. Based on these, we thought it might be worthwhile to really examine what value the standup provides, and how it might be better tailored for asynchronous, remote teams.
Last week I was talking to an accomplished entrepreneur and I asked what trait he saw in another entrepreneur that made her successful. Without missing a beat, he said she was a probabilistic thinker. Hmm, that’s interesting. I hadn’t heard anyone use that characteristic when describing someone else.
We’ve noticed a trend on Twitter and in some of our lead forms that a lot of companies are wanting to produce “thought leadership content.” We think what most people mean is simply: content that stands out and sets them apart from their competition. Producing content like that is a reasonable desire. But in order to create content that actually stands out and sets you apart, you have to have unique or interesting ideas to share.
Many users find it pretty intimidating to start using a new tool. Most love the idea of being able to create something on their own. But the reality is that sometimes there’s just too much choice. That’s why we’re seeing more and more SaaS companies using templates as part of their onboarding processes. Not only can they help guide users towards success with their product, but they also deliver great value right away.
I’ve interviewed 120 legendary investors, founders and executives on my podcast. Collectively, they have created over $1 trillion of value for the world. Here are the best 20 lessons they have shared with me.
Wordle’s growth and virality is due to specific mechanics. It might seem like an “accident” but when you dissect the user flow and experience with the app, you quickly understand why the app went viral. According to the times, the game had 90 users on November 1st, 300,000 in mid-January, and a million daily players at the end of January. Hypergrowth!
I don’t know who needs to hear this, but your feature gating has probably gone too far. Ask yourself: is your entry-level plan good enough for the customers you want to attract? There’s a very real possibility that you’re not giving *enough* away for free. It’s time to stop gating the features that make your customers successful.
Product teams are an interesting organism. They can seesaw between being fragile and resilient. In our setup, leadership is ambiguously split between the engineering manager (EM) and product manager (PM). It’s a partnership – either both succeed or neither does. And the designer slots into that partnership as well, in a fluid and totally undefined way.
Building a startup is hard. 90% of them don’t find success, but the lessons that founders learn in the process of starting up are valuable. These lessons often lead them to start other profitable businesses and do high-impact work. And most of all, grow and learn at a rapid pace.