There are two effective ways to promote your blog: 1) create content that is sharable and 2) create a strategy to share that content. Readers are more likely to share unique content, but this can be enhanced by incorporating one or two “share triggers” throughout the post. Content that tells a story or evokes an emotion are two examples that nudge readers to share it.
Running outreach campaigns and posting on communities like Reddit are great strategies to increase the social sharing of your blog. Ask other content creators to promote your blog by pitching them on how it adds value to their audience. In addition, share a barebones version of your blog on Reddit that exclusively focuses on providing value (no self-promotion) and links to the original article at the bottom.
Over the past four years, big-name software companies have made several notable media acquisitions. Last year, HubSpot acquired the Hustle, and in 2018, Outreach acquired Sales Hacker. Media companies make attractive acquisition targets because of their ability to create a highly engaged audience base cheaply and quickly.
Customer retention is one of the most important metrics for any subscription-based company. Churn not only limits a SaaS company’s growth rate, but it also reduces its ability to expand its wallet share through upsells and cross-sells. By operationalizing a customer health score, software companies can monitor at-risk customers of churning and proactively establish strategies to retain their base.
Over nine months, Ahref experimented on Twitter to figure out which format of tweets achieved the highest engagement. This is what they found: 1) Numbered lists get more likes and retweets, 2) Wednesdays and Thursdays are outperforming days to tweet, and 3) reviewing the performance of past tweets is essential for improving new posts.
Aligning sales, marketing, and post-sales team can play an important role in helping SaaS companies grow efficiently. The first step is to align them on who the ideal customer is and what role each department plays in growing net new revenue. More recently, companies are moving away from siloed departments and more towards a single-team view to align their go-to-market strategies.
During the pandemic, VCs deployed a record amount of capital into software startups, all while their dry powder continued to rise. But after a prolonged period of high multiples, valuations have pulled back and VC investments have dipped. With the economic uncertainty, founders should engage more with their existing board for guidance and wait to raise any additional capital to avoid bottom-fishers.
A common pitfall for startups is focusing on growth before understanding if customers value their product. This can be avoided by 1) focusing on a specific segment, 2) capturing feedback through early sales, and 3) not underpricing their product. By doing so, startups can better ensure they have a quality product and an engaged audience before scaling.
A company’s messaging is the first thing potential customers interact with, so avoid filling it with product features and technical jargon. Instead, communicate what pain exists in the market, who has that pain, and what they can expect to gain from your product. Maintaining the consistency of your messaging across all channels is critical in building trust with your customers.
Social media is one of the most popular distribution channels with reason. B2B decision-makers self-educate on these channels before making a purchase. The best way to amplify content on social media is to avoid link dumps. Instead, share native content packed with actionable insights that readers can get without clicking a link.
B2B SaaS companies charging per seat could face increasing pressure on renewal rates if layoffs from startups continue. This pressure could cascade into several third-order effects, including lower growth rates due to increased churn, reduced valuation premium, and prolonged periods of hiring pauses or layoffs.
Most product-led growth (PLG) companies have two key arguments against having an outbound sales motion: 1) the fear of losing the efficiency of being product-led and 2) worrying about the return on investment from outbound sales. In this article, learn how PLG companies like Pitch, Guru, CharMogul, and ClickUp are leveraging outbound sales to improve the tailend of their sales funnel.
Pursuing every opportunity equally doesn't benefit you or your prospects. Instead, focus on selling to highly interested prospects. When visitors browse your website, they leave signals of purchase intent and need more information. This data can be used to identify high-quality leads.
Why isn't Customer Success given the same allowance as marketing and sales? CSQLs have a lower customer acquisition cost, a faster rate of return, and a high close-rate. This article shares how to champion scalable and sustainable growth through the power of Customer Success, including when to roll out a CSQL model.
With climbing inflation, waves of tech layoffs, and a tighter focus on profitability, 'grow at any cost' is no longer viable. Instead, forward-thinking tech companies are reducing their customer acquisition costs as low as possible, even down to zero. B2B Software companies are re-thinking the traditional sales model; which is often time-consuming, resource-intensive, and over-reliant on cash.
In this article, SaaStr explains what qualities to look for in your first VP of Product hire: 1.) SaaS expert over domain/target market expert, 2.) B2B over B2C background, 3.) has true experience putting features into production, 4.) has managed at least a very small dev team in the past.
