SaaS benchmarks are a double-edged sword. On the one hand, they can help guide decision-making, and on the other, they can be incredibly dangerous. This article highlights seven SaaS studies that founders can benchmark their KPIs against. But as you review them, keep a few things in mind.
First, consider the context of the study and whether the sample base is comparable to yours. Next, remember to keep the big picture in mind and understand that the studies don't reflect the economic changes. Lastly, be sure the metric definitions match the industry standard.
Every Year, Thomas Tunguz, the Managing Director at Redpoint Ventures, makes a series of predictions for the coming year. Like all predictions, these should be taken with a grain of salt. But what Tunguz predictions offer are a few highlighted focus areas to keep top of mind in 2023.
The two predictions I’ll be spending the most time watching are: how ML propels SaaS into a massive second wave and how the fundraising market thaws throughout the year.
‘You may have a great product or service, but without understanding your target customers, you might as well just market to the void.’ This article walks through how to build a customer persona is and how your company can benefit from one.
‘Trying to manage a sales team without tracking the right sales metrics is like steering a boat without a rudder.’ This article walks through 15 metrics that every sales leader should be tracking closely.
Jonathan
Costet
@
Gong sales
‘A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights.’ This article walks through the three easy steps you can enhance your competitor analysis through link profiling.
‘Content marketing is always evolving, making it necessary to stay on top of the latest trends.’ This article walks through a series of B2B content marketing statistics to help you do just that.
This is the first installment in the 'SaaS Weekly Growth Stories' where we interview SaaS founders on what strategies helped them get their first 100 paying customers. In this article, we walk you through how Potion, a no code site builder for Notion users, achieved explosive growth in just eight months after launching.
First, Potion built on top of an existing ecosystem to amplify its product marketing. Then to gain a large following before the company went live, Potion used a 'build in public' content strategy to generate anticipation for its product. Lastly, Potion used an affiliate program to convert its followers into product promoters that helped scale the company’s marketing efforts.
Customer onboarding is a critical component of any SaaS company's go-to-market motion. This period in the customer's journey has a strong influence on whether or not your customers renew in their next cycle. You may have sold them on your product, but they are not yet committed to staying.
For Sprout Social, crafting a successful onboarding experience started with a high-touch approach. The company engaged in one-to-one onboarding sessions with its customers to start. Learning what processes and metrics were important to them. Then created templatized webinars around the interactions that sped up the time-to-value for their customers.
Today, Webflow is valued at over $4 billion, has 3.5 million users across the globe, and helps tens of thousands of new sites get launched every month. The key to the company's success: a well-executed product-led SEO strategy.
Webflow's product-led strategy begins with creating detailed customer personas as a guide to craft engaging content. From there, the company identifies which topics bridge the gap between its customer's problem statement and its product's core offering. Lastly, Webflow creates tailored content around how its product can help customers at every stage of their buyer journey.
This article walks through six best practices that B2B SaaS companies can use to design high converting ads. My personal favorites are 1) design for mobile, 2) consider multiple formats, 3) maintain brand consistency.
This article walks through how to calculate four metrics that SaaS founders can use to guide their 2023 budgets. 1) ARR growth rate, 2) ARR per employee, 3) CAC payback period, and net 4) dollar retention (NDR).
This article walks through three tips to help SaaS companies better manage their sales pipeline that can help them close more deals.
Earlier this week, Thoma Bravo announced the $6.2 billion acquisition of Coupa, a cloud-based business spend management platform. This article walks through the three reasons why the acquisition is notable for other SaaS companies.
When competing in a saturated market, product differentiation is not enough to attract new customers. SaaS companies must rely on organic content, strong branding, and a vibrant community to drive new growth. For Miro, a visual collaboration platform, the company built its moat by creating an extensive content library around its product.
Similar to how SaaS companies like Stripe and MongoDB use API documentation as an extension of their product, Miro uses product content to improve the overall customer experience. The company has thousands of blog posts, templates, and detailed use cases that customers and non-customers can reference. This strategy is also used by notable companies like Notion and ClickUp, who use content to consistently expand their product’s use case.
Customer reviews are a critical component of your go-to-market strategy. They help to establish trust with your audience and can be a strong driver of customer referrals. Here are three checklist items to get your customer reviews in front of your prospects.
1) Be sure to place your customer testimonials at the top of your landing page—beneath your hero section. 2) Ask existing customers to provide reviews on independent directories like Capterra, G2, and SoftwareAdvice. 3) Turn testimonials from your champion customers into marketing collateral to share with your audience.
