Generative AI tools like ChatGPT can be used for various marketing tasks, such as ideation, research, persona creation, keyword identification, and content brief creation. But to optimize the results of these tools, marketers must develop their prompt engineering skills. In addition, marketers should verify the outputs to ensure the accuracy and credibility of the generated content.
Aha! successfully grew to over $100 million in ARR, without raising any outside capital, by building an efficient inbound trial machine tailored towards a single ICP - software product managers. In fact, the company generates about 5,000 new trial starts per month (crazy!).
What can you learn from Aha!'s success story? The building blocks of such a successful inbound strategy start with a targeted content strategy, an optimized website to drive conversions, and a guided free trial.
Just in case you missed this article from last week. In this recap, we reviewed which SaaS Weekly resources were clicked on the most in Q1. From case studies to profitability tactics, weekly readers like you were most interested in growth and efficiency strategies (no surprise there).
Cloud companies are now focusing on efficiency, with valuations more closely tied to ARR growth rate and Free-Cash-Flow margin than growth alone. To help put this paradigm shift into perspective, this article highlights charts and graphs that show how valuation expectations have changed across the broader cloud index.
Get ready for a cash-burn masterclass. As a primer, 'cash burn' is the amount of money used to subsidize the shortfall from current operations, while 'cash runway' is the number of months until your cash balance runs out. This article walks you through how your cash spend relates to your company's valuations and strategy.
Are you still wondering how to incorporate ChatGPT into your marketing workflow? In this article, explore 190 different ways you can streamline your content creation, copywriting, or campaign ideation workstreams. Here’s one prompt that I found interesting, ‘write an outline for a blog post about [topic]. Include the keywords [keywords] in the headline and subheadings.'
For those looking to expand their marketing team, here are tips, tricks, and tactics to help you create a winning strategy. This article offers a checklist of items to ensure you're attracting the right talent and retaining the best candidates. A few of these topics include using employee advocacy programs, promoting a strong employer brand and culture, and prioritizing diversity, equity, and inclusion (DEI).
A Mutual Action Plan (MAP) is a blueprint that outlines the timeline, objectives, and actions required by both your sales team and the buyer. A MAP helps streamline your sales process by providing clear steps, assigning responsibilities, and setting deadlines, thereby reducing miscommunication and maintaining accountability. This article offers tips for implementing a MAP into your sales process.
As we close the books on Q1 2023 and kick off the second quarter, we looked back on the resources we curated and those that had the highest engagement. From case studies to profitability tactics, the SaaS Weekly community sought to balance growth with efficiency.
Among the most favored resources were stories about growth strategies and product-led sales, along with topics on improving customer retention and pipeline conversions. In this blog post, we highlight seven of the most clicked-on articles by readers like you.
Hot off the press! This State of the Cloud report offers valuable guidance for SaaS founders on how to navigate the new cloud landscape (Bessemer is calling it the 'multiverse'). From the battle between profitability and growth to the impact AI will have on SaaS (and squeeze climate-tech in between), this report is one you don't want to miss.
The unbundling of horizontal companies has led to a $400+ billion market for vertical SaaS companies. As a horizontal company grows, its product gets pulled in various directions, convoluting its value-prop and creating an opportunity for a vertical-specific solution. To find the pockets of opportunities, look at verticals within the broad horizontal platforms that are near a breaking point.
Vanity metrics are superficial numbers that look good but have little impact on decision-making and business growth. Examples of misleading metrics include daily and monthly active users, net churn, cumulative metrics, and funding raised, among others. Founders should instead focus on metrics that are understandable, comparative, ratio-based, and behavior-changing.
This article is a great primer on the market landscape for AI applications! On a high-level, AI companies can be bucketed into three main categories: BigTech, Generative-Enhanced Scalers (we've been tracking B2B SaaS companies in this category [tracker link]), and Generative-Native Startups. Despite the swift movement into the generative AI space by BigTech giants and high-growth SaaS companies, there are still a lot of opportunities for startups to be successful in this new platform shift.
We've already started to see the impact generative AI is having in the workspace. But before rushing to start an AI (SaaS) company, there are several key factors to consider. Some of these factors include selecting which layer of the AI stack to build in, choosing a specific target market, creating a competitive moat, and deciding on the level of technical depth. On the AI stack topic, I'm curious which layer semantic embeddings fall under (anyone know?).
Internal champions play a crucial role in B2B sales, offering insights into the buying process and advocating for a product within their organization. By identifying and nurturing these relationships, SaaS companies can optimize their sales process and close more deals. However, sales teams should remember to stay in control of the process and engage with decision-makers directly to ensure success.