Generative AI tools are speeding up the content creation process for marketers. But there are tradeoffs between which tool you decide to use. This article discusses six AI tools to help you write content faster and their strenghts and weaknesses.
Two of the most well known tools on the list include ChatGPT, which excels at idea generation but can produce mediocre content if not used properly, and Jasper.ai, which can match your brand's voice and follow content templates.
PPC (Pay-Per-Click) and PPL (Pay-Per-Lead) are two digital marketing strategies that can support a company’s lead-gen initiatives. By leveraging platforms such as Google Ads, Capterra, LinkedIn Ads, and TikTok, you can generate a robust pipeline of high-quality B2B leads.
However, the success of your campaign is not solely tied to the platform you use but to how well you understand your target audience, position your product's unique value proposition, and align these campaigns with your broader marketing strategy.
Analyzing your attribution data is crucial to fine-tuning your marketing strategies. By using different attribution models, including first-touch, last-touch, and multi-touch, you can uncover insights that empower you to make more informed decisions. As well as, build a comprehensive customer journey map, and optimize your budget allocation. In this article, dive into an in-depth study on how to analyze your attribution data.
AI is becoming more ingrained into everyday business. So it's not surprising that AI is now impacting the HR workflow. From enhancing performance management, talent acquisition, and career development, AI is helping HR leaders better engage and support their employees. However, it's critical to approach this integration thoughtfully, considering potential risks, addressing any biases, and ensuring a balance between AI and human decision-making.
Prospecting on LinkedIn can be a powerful strategy to generate quality leads. However, understanding how to properly reach out to contacts is critical for success.
Here are a few key steps to remember.
- Build trust by regularly publishing valuable content. Position your brand as an industry expert by sharing relevant, insightful content on your profile.
- Never rush to pitch after a new connection. The 'connect and pitch' method is often seen as spammy and can harm your brand's reputation.
- Get targeted prospect lists by using LinkedIn's advanced search. Sales Navigator is a common way to build prospecting lists, but you can also use Boolean searches to refine your search results.
Discover the best practices in product management backed by top SaaS companies like SendGrid and GitLab.
Here are the highlights.
- Implement a problem and solution validation framework. Prioritize projects that address customer needs before committing resources to them.
- Regularly conduct high-quality customer interviews. Train your team to conduct customer interviews effectively so each member can maximize the learnings from each conversation.
- Avoid the pitfall of 'shipping your org chart.' Create a culture of collaboration across your product divisions so each team focuses on the outcome of the product as a whole, not just the areas they own.
Maintaining a healthy domain reputation is a critical but often overlooked component in a successful marketing campaign. From warming up a new domain for outbound cadences to being selective when tracking links, this article walks you through strategies to ensure your emails reach your prospect’s inbox.
Explore 17 practical marketing tips that range from focusing on a SMART marketing goal to leveraging less popular advertising platforms. The best part is that these recommendations are simple yet effective and don't require a lot of up-front time commitment. How many of these tactics is your company executing?
Understanding how to improve your customer retention rate is critical to the growth and sustainability of your SaaS business. A high retention rate not only signifies product-market fit but also fuels faster business growth. Explore the average customer success metric across a study of 2,100 companies.
ChatGPT and similar generative AI tools are empowering customer success teams to be more efficient. From answering common questions to summarizing customer feedback or even building on personas, AI is helping to scale CS programs. This article offers a few ideas on your company can use AI in post-sales processes.
In case you missed our most recent article last week. We've curated an essential reading list for SaaS founders looking to explore AI's potential. In this article, we dive into Intercom’s pioneering journey in navigating the AI paradigm shift, provide insights on what every CEO should know about generative AI, and much more.
Whether you're an AI-native startup or a SaaS company transitioning to becoming AI-enabled, these readings will equip you with the insights you need to create a robust AI strategy.
We've curated an essential reading list for SaaS founders looking to explore AI's potential. In this article, we dive into Intercom’s pioneering journey in navigating the AI paradigm shift, provide insights on what every CEO should know about generative AI, and much more.
Whether you're an AI-native startup or a SaaS company transitioning to becoming AI-enabled, these readings will equip you with the insights you need to create a robust AI strategy.
The key to successful multi-channel marketing relies on both understanding your audience and effectively engaging with them. To help put that into context, Sprig's CMO shares her playbook for launching a product.
Let’s dive into the play-by-play.
- Ditch the passive 'if you build it, they will come' mindset. Your product launch should be dynamic, with an active strategy tailored to your target audience.
- Adopt the Paid, Owned, Earned (POE) media model. Leverage all three types of media to enhance your reach, increase your visibility, and connect with your audience more effectively.
- Maintain a regular and consistent marketing presence. Repackage, reframe and redistribute your content over time to keep it fresh and engaging.
Typeform impressive growth showcases the power of a Product-Led Growth strategy paired with viral marketing. Today, about 80% of the company’s new customer sign-ups come through word-of-mouth.
Here are a few lessons we can learn.
- Organic growth is a powerful driver of customer acquisition. Aim to build a product that users love and can easily share with their community, this can significantly amplify your reach.
- Innovation should remain at the heart of your growth strategy. Constantly exploring new product ideas and iterating on existing ones should be a key part of your growth roadmap.
- User experience and polished design are crucial for product success. A good product is not just about the technology and features but also about how enjoyable and easy it is to use.
A LinkedIn outreach strategy can help hit your company's pipeline targets if executed well. To optimize your LinkedIn strategy, use tools like Sales Navigator and InMail to help automate your outreach and create targeted prospect lists. When crafting your messages, keep them concise, personalized, and value-oriented to boost engagement and response rates.
