All SaaS articles. Page 2

Browse by Category

sales product marketing seo onboarding churn data design saas pricing billing webinar business support growth cx success tech founders brand copy content conversion customers community research people retention renewal finance metrics ai hiring customer developer

The Power of Partnerships - How Humanly.io Builds A Product Moat In A Crowded Market

In case you missed last week’s SaaS Weekly Growth Story. In this article, we spoke with Prem Kumar, the CEO, and co-founder of Humanly.io to learn how B2B SaaS founders can leverage efficiency in their go-to-market strategy.

Here are the key takeaways from our conversation. 1) Frame your product messaging through the lens of Maslow’s Hierarchy of Needs. 2) Use your product’s data and analytics to establish your company as a thought leader in your industry. 3) Build a partnership channel to help scale pipeline generation and improve your product’s stickiness.

Ian Ito @ SaaS Weekly growth

Hired’s 2023 State Of Software Engineers

In 2022, what programming skill was in the highest demand by employers? The answer: Ruby on Rails. Discover more insights and trends from Hired’s State Of Software Engineers report that analyzed recruiting data throughout 2022. You can find the link to the report [here](https://pages.hired.email/rs/289-SIY-439/images/Hired_2023%20State%20of%20Software%20Engineers.pdf).

Hired developer

3 Cancellation Flow Examples To Reduce Customer Churn

A cancellation flow is a sequence of automated steps a customer goes through when signaling they will churn. A well-designed cancellation flow is critical for SaaS companies to help retain customers. When setting up the flow, be sure to have it identify the specific churn intent, offer personalized solutions, and automatically alert your customer success team.

Arijit Bose @ Chargebee success

Scale Customer Success Workflows Through CS Ops

Customer Success Ops is essential to building an effective customer success strategy. Establishing a standardized workflow helps to create a consistent customer experience and improves the productivity of CSMs. Even simple steps like revisiting welcome emails and communicating within a Slack group can have a meaningful impact on your team's operations.

Gainsight success

Some SVB Customers Are Struggling To Wire Funds Out Of The Bank

Silicon Valley Bank recently reported a $1.8 billion loss and is raising additional capital by selling stocks. Now, dozens of VCs are advising their portfolio companies to pull their assets from the bank or at least diversify where they hold their capital. But some customers are having trouble transferring funds out of their accounts, while client support phones are reportedly down for some holders.

Natasha Mascarenhas @ TechCrunch finance

The Power of Partnerships - How Humanly Builds A Product Moat In A Crowded Market

Doing more with less is a common theme in today’s economic environment. As a result, efficiency is top of mind for founders. Not only for their operations but also thinking of ways to use it in their messaging. To better understand how B2B SaaS founders can do this, I spoke with Prem Kumar, the CEO, and co-founder of Humanly.io.

Here are the key takeaways from the latest SaaS Weekly Growth Story. 1) Frame your product messaging through the lens of Maslow’s Hierarchy of Needs. 2) Use your product’s data and analytics to establish your company as a thought leader in your industry. 3) Build a partnership channel to help scale pipeline generation and improve your product’s stickiness.

Ian Ito @ SaaS Weekly growth

How To Attract An Audience For Your Product

How do you reach $100K in ARR before building a product? You start by writing content that garners a community of hand-raisers (an engaged audience base). This is exactly what Adam Schoenfeld did to launch Keyplay.io into the fast lane.

Adam's secret to growth was creating a feedback loop between his LinkedIn following and his Newsletter. By publishing 'zero-click content' on LinkedIn, Adam drove new subscribers to his newsletter, which in turn helped him collect more research to write better content. This distrbution strategy also opened up partner opportunities that helped further expand Adam's audience and reach.

Kyle Poyar @ Openview Labs growth

How To Design An Employee Referral Program To Hire Top Talent

Employee referrals are a great way to source quality candidates for a new role. By establishing a referral program, hiring managers can incentivize employees to become brand ambassadors and streamline the recruitment process. This article walks you through the dos and don'ts of employee referral programs and how to enhance it with technology.

Veronica Feldmeier @ G2 hiring

Unraveling Stock-Based Compensation Overhang In The SaaS Industry (Part 1)

Stock-Based Compensation (SBC) is a long-debated and controversial topic in the tech world, and its overreliance within the industry has led to renewed scrutiny on long-term profitability. When used effectively, SBC can offer meaningful human capital benefits, such as retention, hiring, incentive alignment, and cash conservation. But an overreliance can start to backfire during less robust market environments, especially when there is a sharp decline in a company’s share price.

Janelle Teng @ Next Big Teng hiring

Breaking - ChatGPT API Released

Breaking News! OpenAI has just released the ChatGPT API called GPT-3.5-turbo. The newest edition to OpenAI's API is considered to be the 'most advanced language model' and is available at 1/10th the price of the current GPT-3 model. Striving for first mover advantage, many companies are already using the ChatGPT API, inlcuding Instacart, Shopify, Snapchat, and Quizlet.

Rachel Woods @ The AI Exchange ai

Figma’s Product-Led Sales Playbook - Using Usage Data To Signal A Sales Handoff

A Product-led Sales (PLS) motion has been a key driver for Figma’s rapid year-over-year growth. But to be successful at it, the company paid close attention to understanding when sales should reach out to new users. And that meant using product usage data to prioritize product-qualified leads (PQLs) and signal when a user was more likely to convert to a higher tier.

For example, Figma analyzed which product behavior correlated with an upgrade, and when two or more 'behavior signals' were triggered, the account was passed to a sales rep. As the sales team outreached to users, decision-makers at the same company were targeted with content around the value of Figma. This multi-threading approach, combining a top-down and bottom-up sales motion, helped the company increase sales velocity and deal size.

Kyle Poyar @ Openview Labs growth

Insider Insights - A Roundup Of Saas Predictions For 2023

As we approach the end of the first quarter, we can begin to reassess our expectations for this year. Should we adjust our assumptions for 2023 or have they been spot on so far? To help with that review, we’ve curated predictions made by three thought leaders in the SaaS industry that could give us insights into what could just around the corner for B2B SaaS companies.

Ian Ito @ SaaS Weekly growth

Older Articles Newer Articles
Free & delivered on Fridays. Unsubscribe anytime.