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How To Stand Out in an Ocean of AI Content

The B2B landscape is becoming increasingly more crowded with generic, ChatGPT-written blogs. To have your content stand out, add your unique opinion to the conversation.

Here are the criteria.
๐Ÿ‘‰ Experimentation. Create new content on data you canโ€™t find anywhere else. Run experiments, capture results, and share your findings.

๐Ÿ‘‰ Experience. Write content backed by your experience. Guide readers to a solution by taking them on your journey.

๐Ÿ‘‰ Effort. Earn the attention of your audience by placing big bets on content campaigns. Go the extra mile to serve information engagingly.

Ryan Law @ Ahrefs marketing

Are SaaS companies becoming media businesses?

In today's noisy content landscape, where it's harder to stand out and easier to be forgotten, SaaS companies are embedding media businesses inside them. Hereโ€™s why.

๐Ÿ‘‰ Today, audiences seek more intimate ways to consume content โ€“ favoring creators, podcasts, and dedicated series over generic blogs.

๐Ÿ‘‰ Traditional media excels at capturing attention for two reasons 1) content is the core product, and 2) they own their distribution.

๐Ÿ‘‰ Media properties offer high-reach, low-cost marketing โ€“ seamlessly creating brand awareness where an audience consumes content.

Ian Ito @ SaaS Weekly saas

A guide to the wedge marketing strategy

The riches are in the niches. Focus your marketing efforts on a narrow audience before you expand to other markets. Here's the rundown.

๐Ÿ‘‰ Begin with the 10x value in mind โ€“ start with the niche where you add the most value and thereโ€™s a clear market pull for a specific use case.

๐Ÿ‘‰ Create tailored content specific to that audience โ€“ become the subject matter expert through thought leadership pieces, how-to guides, and templates.

๐Ÿ‘‰ Enrich your CRM with as many target accounts as possible, then run GTM plays with tailored messaging to get in front of them.

Emily Kramer @ MKT1 Newsletter growth

A New Framework โ€“ The Four Wโ€™s of Product-Led Sales

For a self-service growth motion, an early outreach by sales can spell a churned user or even a lost deal. To get the timing of your pitch right, nail these three things right.

๐Ÿ‘‰ Monitoring product usage data like volume consumption, feature activation, or product errors to signal an outreach.

๐Ÿ‘‰ Surface non-product activity like community interactions, engagement with marketing emails, or visits to pricing pages.

๐Ÿ‘‰ Roll up these โ€˜triggerโ€™ events into a score that will flag whether a user or an account is ready for sales outreach.

Elena Verna @ Elena's Growth Scoop growth

The Ultimate Guide to Homepages

Here are a few quick tips to building a high performing homepage.

๐Ÿ‘‰ Write to a specific audience โ€“ a niche slice of your ICP.

๐Ÿ‘‰ Be specific with your messaging โ€“ your positioning should equal product differentiation + customer segmentation.

๐Ÿ‘‰ Add features that address your audienceโ€™s pain points.

Anthony Pierri @ Product Growth marketing

How to Write Sales Emails People Want to Read

Need a guide on how to write better sales emails? Here are three quick tips.

๐Ÿ‘‰ Personalize the opening statement โ€“ reference a recent social post, news update, or product launch to introduce relevancy.

๐Ÿ‘‰ Get to the value quickly โ€“ lead with the problem, emphasize its impacts, then end with how your solution helps.

๐Ÿ‘‰ Lean in with social proof โ€“ boost your credibility with testimonials and success stories.

Highspot sales

Empowering Growth โ€” How Benepass Builds Credibility Through Channel Partners

The quickest way to establish credibility in your market is to have industry experts advocate for your product and your brand.

This is exactly what Benepass did, an employee benefits platform, to gain distribution. Here's a quick rundown.

๐Ÿ‘‰ Collaborate with channel partners to build credibility and extend your product reach. Build relationships with stakeholders who influence your customer's buying journey to convert them into product evangelists.

๐Ÿ‘‰ Use specialized roles to improve the efficiency of your sales team. Have your AEs focus on what they do best โ€“ closing deals, while Bussiness Development Reps build the top-of-funnel pipeline.

๐Ÿ‘‰ Leverage a pricing structure that supports organic expansion. By using a pricing model that scales alongside your customers, you can improve your new growth and net dollar retention.

Ian Ito @ SaaS Weekly saas

From 0 to 10 million users in four years

Distribution often takes a back seat in early-stage companies, as founders steer through the product roadmap.

While the tech deserves attention, it's your customer's awareness and feedback that determine if you're moving in the right direction.

Here are my takeaways from Copy.aiโ€™s growth story!

๐Ÿ‘‰ Focus on distribution from day one. Ditch the stealth mode. Copy.ai garnered attention on Twitter for early momentum, then leveraged SEO to grow from 0 to 10 million users.

๐Ÿ‘‰ Iterate rapidly and seek feedback early. Five MVPs in just 90 days โ€“ Copy.ai's founding used speed to their advantage. They built an MVP within weeks, released it on Twitter, and used the feedback for rapid iterations.

๐Ÿ‘‰ Test your pricing strategy as diligently as your MVP. Starting at just $3, Copy.ai adjusted prices based on user engagement and demand. Then over time, they fine-tuned their strategy to balance growth and value.

Kyle Poyar @ Growth Unhinged growth

Everything you need to know about partnerships in GTM

Distribution doesnโ€™t need to be a solo endeavor. Instead, partnerships can help scale your GTM efforts by expanding your companyโ€™s audience reach and generating sales. Here's a quick rundown.

๐Ÿ‘‰ Prioritize building trust with partners. Identify partners who align with your vision and brand. Use co-creation projects to build trust, like how OriginTrail's collaborations with GS1 and Oracle.

๐Ÿ‘‰ Focus on depth, not breadth of coverage. Evaluate the eight partnership types against your goals and capabilities. Focus on partnerships that enable co-development and expand your audience.

๐Ÿ‘‰ Systematize the management process. Add partnership tracking and management to your CRM. Have the CRM be the source of truth for setting objectives, ensuring follow-ups, and monitoring initiatives.

Maja Voje @ GTM Strategist growth

SaaS Landing Pagesย โ€“ Must-Have Pages For Every SaaS Company

Don't forget to add these three landing pages to drive growth.

๐Ÿ‘‰ Craft alternative pages to capture ready-to-switch users. Create alternative pages that rank for high-intent search terms.

๐Ÿ‘‰ Use comparison pages to highlight your edge. When prospects are weighing options, comparison pages that pitch your SaaS against competitors can help get the buy-in you need.

๐Ÿ‘‰ Design migration pages to ease the transition. Create detailed migration guides that promise a hassle-free move, reinforcing the benefits of switching to your service and offering clear, step-by-step support throughout the process.

Ethan Crump @ Foundation marketing

Content Marketing ROIย โ€“ How to Put a $ Value on Your Content

Calculating content marketing ROI throws many SaaS founders for a loop. It requires blending complex costs, intangible value, and tricky attribution into a challenging mix. To help make a path clear, here are three things to try.

๐Ÿ‘‰ Implement robust tracking tools. Start with Google Analytics or similar to meticulously track how your content drives customer actions.

๐Ÿ‘‰ Capitalize on content's broad impact. Recognize content's power beyond customer acquisition โ€“ from boosting upsells to cutting support costs and enhancing brand affinity.

๐Ÿ‘‰ Adopt a multi-touch attribution approach. Given the complex buyer journeys, a multi-touch model allows you to value each content interaction leading to a conversion.

Ryan Law @ Ahrefs marketing

How Several Failed SaaS Startups Led Me To Write A Newsletter

I found that words are easier to sell than code. In my past life, I spent months pushing code before publishing content, only to discover my ideas didn't resonate. Long story shortโ€ฆthose products are buried in my virtual backyard.

Hereโ€™s a recap of why I started writing this newsletter and the big takeaways I learned so far (the third lesson is my favorite).

๐Ÿ‘‰ Value starts with your content, not with your productโ€”thatโ€™s how you build trust.

๐Ÿ‘‰ Lead with your story, not with your solutionโ€”it saves you time before launching.

๐Ÿ‘‰ Growing an audience is really hardย โ€“ but the key to its success is showing up everyday.

Ian Ito @ SaaS Weekly saas

Try this onboarding email series strategyโ€ฆ it actually works!

Whatโ€™s the secret to building an onboarding flow that gets users to activate? Itโ€™s simple โ€“ highlight a feature a day for the first 7 to 30 days.

Your onboarding flow is one of the first touch points with a new user. And these emails play an important role โ€“ helping them follow through with their intent to use your product.

Here are three onboarding tactics you can learn from.

๐Ÿ‘‰ Superhuman sends daily emails that focus on one specific feature at a time.

๐Ÿ‘‰ Notionโ€™s first email focuses on its killer feature and sets expectations of how many emails youโ€™ll receive.

๐Ÿ‘‰ Dropbox starts by guiding you through the setup process (i.e., upload your first file) through embedded videos.

Elena Verna @ Elena's Growth Scoop growth

How to Write Killer CTAs

Read this summarry if you want people to take action.

CTAs convert prospects into customers at the final stage of the marketing funnel. But what makes a killer CTA? Here are three attributes to consider.

๐Ÿ‘‰Clear โ€“ The offer must be straightforward and easy to understand to encourage action.

๐Ÿ‘‰Specific - You ask for only one required action to prevent prospects from being confused.

๐Ÿ‘‰Compelling โ€“The design is attractive and user-friendly, use tactics like limited-time offers and social proof to encourage immediate action.

(Now, how would you rate my CTA for this summary โ€“ย 10 out of 10 would recommend?)

Marketing Examined growth

The Complete SaaS Landing Page Optimization Checklist (free download)

After analyzing over 100 SaaS websites, here are the guidelines to get your landing page to convert.

๐Ÿ‘‰ Within five seconds, a viewer can answer 1) whatโ€™s the offer, 2) whoโ€™s it for, and 3) whatโ€™s in it for me.

๐Ÿ‘‰ The subheadline explains the promise of the headline by summarizing the product or service.

๐Ÿ‘‰ The CTA is specific, clear, and conveys a benefit.

Kacper Staniul @ www.getscrapbook.com marketing

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