SaaS success is more than just signups – it's about true activation. Missteps in the process can hinder growth by distorting metrics and overlooking genuine engagement. The way forward? Simplify onboarding, spotlight key actions that indicate engagement, and always prioritize value. When users see the value, you'll notice a significant uptick in activations.
Airtable is shifting its focus to big enterprises, which might leave midmarket users in the lurch. What does this mean for its growth? We'll have to wait and see. Leah suggests that SaaS founders value all user segments, instead of just going after the big fish. Although catering to large enterprises builds ARR quickly, the midmarket segment offers a path to efficient growth.
Generative AI is growing just like the early days of the internet. However, not everyone's experiencing the same outcomes. While platforms like ChatGPT are doing well, many are still trying to find their footing amidst stiff competition. Remember, it's all about solving real-world problems using AI – not just having cool AI for the sake of it.
At SaaStr 2023, a panel discussion with leading AI experts highlighted the growing accessibility of AI, with tools like GPT-3 making technology conversational. But who will train AI models going forward – third-party vendors or in-house subject matter experts? What do you think? That was a key talking point during the panel, and a question every company using AI should be asking.
Everyone loves an underdog story! And ClickUp's road to success is just that and more.
ClickUp challenged the giants in the project management sphere, rising to a $4 billion valuation and securing $150 million in ARR. Their secret sauce? Here are three takeaways to learn from.
Blend Product-led Growth with Enterprise Sales.
ClickUp deployed both a grassroots user adoption strategy and a top-down enterprise sales strategy, capturing a wider audience and accelerating deal velocity.
Maintain Robust Feedback Loops and Consistent Delivery.
The cornerstone of ClickUp's growth has been its unwavering commitment to incorporating customer feedback, fueling consistent product enhancements released every Friday. Do you have an internal channel for feedback?
Embrace Bold Marketing Initiatives.
ClickUp embraced edgy, humor-infused campaigns (a part of their purple cow marketing approach), helping the company craft a distinctive brand identity and grab attention in memorable ways.
The traditional B2B marketing playbook is no longer effective; here's why. Today, B2B marketing overly focuses on the small percentage of buyers ready to purchase immediately, neglecting a broad audience that is not yet engaged.
Consider this tip…Allocate a meaningful amount of your budget for brand building. Move away from outdated metrics like cost-per-click to focus on engaging and nurturing potential clients, fostering emotional connections.
Wouldn’t it be nice if your customers did your selling for you? It sounds great – yet despite 83% of customers being willing to provide referrals, only 29% actually do. That's quite wild! To bridge this referral gap, here are two strategies to get you started.
1) Offer tailored rewards such as software access, discounts, or tangible goods to encourage referrals. 2)Engage customers during moments of high rapport, like after receiving positive feedback, at renewal times, or during active marketing engagements.
To gate or not to gate? This is a common dilemma for SaaS companies looking to balance between free user growth and monetization. On the one hand, gated content offers valuable information in exchange for user details, facilitating lead generation. On the other hand, ungated content is freely available and helps to enhance brand awareness and SEO.
Here's one thing to keep in mind...When making the decision to gate or ungate, focus on the user experience. Allow users to reach the 'Aha!' moment faster by providing a streamlined, initial experience with limited barriers.
Steer clear of these PLG misconceptions. For starters, PLG is not just about offering free trials; it’s a unified strategy involving all departments in your company to enhance the value delivered to the customers. On the same note, PLG does not aim to eliminate sales, marketing, or customer service teams - it should empower these departments to focus on high-value activities.
A roundup within a roundup - now that’s meta! This edition of SaaSletter highlights the must-know takeaways from top reads on SaaS metrics. Explore the key findings from SaaS studies like ICONIQ's 'Growth + Efficiency' report and Meritech’s Software Pulse.
Here's a one nugget. SaaS companies are diving into expansion much earlier in their lifecycle, and they're turning to channel and partnership strategies to fuel that growth. It's a smart move, especially when software vendors are under a magnifying glass with tool purchases.
Hold onto your calculators, and let's crunch some numbers! Your company's unit economics are more than just efficiency metrics; they're a clear lens into the sustainability of your growth. Consider the LTV/CAC ratio — this indicator helps you gauge the return you can expect from acquiring a customer over their lifetime. If it's above 3, that's great, but hitting over 6? That calls for a celebration!
Turn sign-ups into insights, and insights into action! Does your marketing attribution data answer these questions?
Ever wondered how some marketing campaigns just nail it every time? Let's break it down with some real success stories — consider Adobe's background remover or Zendesk's quirky alternative rock band campaign. The secret? It is simpler than you think.
It starts with finding the sweet spot to address high-demand needs with your tools or content. Adobe and Zendesk nailed this; they tapped into active searches, delivering near-irresistible tools and content.
Trends, trends, and… you guessed it, more trends! Email marketing is far from dead, and evolving your strategy is the key to staying relevant. This article explores the must-know email marketing trends of 2023. Here are two that stand out from the list.
1) Embrace Hyper-Personalization. Personalize emails by using the recipient's name, preferences, and past behavior. 2) Adopt Drip Marketing. Ditch the mass broadcasts and instead focus on sending bite-sized, relevant content over a period of time.
It's not every day that Dave Kellog shouts you out. And today is not that day for us. But here's a curated list of Dave's favorite PLG resources. From Kyle Poyar to Leah Tharin, Dave gives a rundown of the sources he's used for his PLG research.
On that note, here's a snippet of what Dave recommends for PLG strategies – instead of following the crowd or caving to external pressures, SaaS companies should adopt PLG strategies only if they align with their business model and they believe it can truly benefit their enterprise.