Did you realize that once you hit $1M ARR, existing customer expansion contributes to over 30% of ARR growth? It's essential to strike a balance in your content strategy – cater to both new prospects and promote expansion among current customers. Dive into this article for practical steps on crafting content that aligns with your growth goals.
I'm not a PLG expert, but this might be a 'gotcha' moment.
According to Elena, you are probably doing product activation all wrong. In B2B SaaS, user activation is not (and I’m quoting here) account activation. Instead, activation is a three-step – setup (preparing to get value), aha (realizing the core value), and habit loop (regularly receiving the value).
It’s every PLG company’s dream to bring in a whale.
Here's a deep dive into converting free sign-ups into enterprise logos. For starters, setting appropriate product limitations creates a value gap that encourages users to upgrade. Then, your inside sales teams can offer additional nudges to get free signups to upgrade, and even find the missing whale you’ve been looking for.
Ever thought about a master class on a new pricing model? Well, here it is.
CJ Gustafson delves into Usage-based pricing (UBP) models. While UBP offers flexibility and transparency, it also presents challenges like forecasting and potential customer churn. With revenue in UBP tied to consumption, learn about the essential metrics to monitor your company's growth.
Have we entered the era of former unicorns?
This week, Atlassian announced its acquisition of the video messaging company Loom for $975 million. Back in May 2021, Loom had a valuation of $1.5 billion, reflecting a bullish outlook on cloud-based work. But in today's market, B2B SaaS valuations have shifted.
You might want to take a seat for this revelation. Hootsuite's billion-dollar secret is no longer hush-hush.
There are three lessons here, and the third one is the kicker. To garner traffic to its site, Hootsuite amplified its reach not by continuously creating new content but by masterfully repurposing existing pieces.
Here's your quick action guide.
1. Harness the Power of Expert Interviews.
Dive deep into the insights from your expert interviews.
Turn these goldmines into blog posts, social media carousels, and videos, expanding your reach and fostering stronger engagement.
2. Turn Insights into Valuable Case Studies.
Got an interesting experiment or success story? Craft it into a compelling case study.
These pieces not only boost your brand's authority but also offer actionable value, building trust and nudging conversions.
3. Maximize Your Existing Content.
Instead of constantly producing fresh content, adapt your best-performing pieces to various channels and formats.
This method ensures you get the best ROI and cater to varied audience preferences.
Wait a minute, can this be right? A Gartner study reveals that 71% of CMOs believe their marketing campaigns are underfunded, and this sentiment is expected to continue into 2024.
However, it's not all gloomy. Despite economic hurdles, four primary channels have shown to deliver robust ROI: 1) In-person events, 2) Organic content and SEO, 3) Outbound SDR, and 4) Partnerships.
Got your coffee in hand? Here's a hot take to go with it. The 'tech vs. touch' debate for leads is all the rage, but the savviest marketers realize it's not about choosing one over the other.
The real secret to lead nurturing? It's about merging the streamlined benefits of marketing automation with the personalized outreach of SDRs. By harnessing the strengths of both, you're positioning your SaaS company for remarkable growth.
Breaking the myth one sale at a time. Contrary to popular belief, even top PLG companies like Slack and Dropbox eventually bring in sales teams as they grow. And with good reason.
Integrating a sales strategy into your product-led approach can give a significant boost to revenue growth. This is particularly true as enterprise clients often need product customization and navigate multiple decision-making layers. This article outlines how you can transition from a PLG to a PLS strategy.
Are you making data-driven product decisions? If not, you might want to stick around for this cold plunge. For product-led businesses, it's essential to use data to grasp user behavior without direct feedback. This user data should then guide your product choices and feature releases.
Without data, you're often flying blind when it comes to product launches. Dive into this article for a three-step process to transition to a data-driven approach and learn which pitfalls to sidestep during this cultural shift.
From the valley's depth but not quite to the peak. We're seeing valuations and funding trending upwards. Here’s a first look at Carta’s State of Private Markets report.
Median pre-money valuations are mostly climbing, especially for Series D and E+ rounds. While promising, they're still not matching 2021 levels. For early-stage companies, round sizes remain consistent, following Q1 2023's growth in Seed and Series A deals.
Did someone spike the punch? Because this valuation hangover sure feels like it. The tech community was optimistic about the public introductions of ARM, Instacart, and Klaviyo, seeing them as benchmarks for public market sentiment.
But this optimism faded when their IPO prices fell short of the peaks of 2020-2021. Now, the gap between private market valuations and public market outcomes is reshaping the financing landscape. In this article, Janelle explains why.
Channel partnerships are fast becoming essential tools for SaaS companies looking to navigate the competitive market landscape.
By forming strategic alliances with third-party entities, SaaS founders can enhance their market reach while significantly boosting customer value and revenue growth.
Here are three takeaways to help craft your partner strategy.
Leverage Partners to Tap Into New Customer Segments.
Engage with domain-specific or industry-specific partners – they can provide access to new markets, offer complementary services, and lend credibility to your offerings.
Amplify Product Value with Complementary Services.
This collaborative method not only enriches your offerings but could also open doors to larger deals, cross-selling opportunities, and heightened customer satisfaction.
Establish Local Relationships for Geographic Expansion.
By partnering with local entities, you can bypass linguistic and cultural challenges, navigate regulatory landscapes seamlessly, and expand your customer base and market reach in those areas.
Impressive growth update – Hotjar saw a 734% spike in traffic and a whopping 1,398% increase in customers over three years. Their strategy? Putting users at the heart of their content. Understand audience needs, lead them from discovery to conversion, and keep your content updated.
Many traditional content marketing strategies fall short. Why? Because the content often doesn't address the problems that the product solves. Instead, try aligning your content topics with your product's features and the challenges they address for users. This article offers a four-step process to craft an editorial calendar that effectively uses this strategy.